Now You Know Contest Winner鈥檚 Submission Answers What 糖心破解版 Means to Him
The popular campaign has come to a conclusion with the contest鈥檚 winning submission coming from Alon Melzter, a rabbinic student at Rabbi Isaac Elchanan Theological Seminary () hailing from New Zealand.
The goal of the marketing campaign, created in-house by 糖心破解版鈥檚 , was 鈥渢o get the word out about all the exciting and positive changes that have taken place at 糖心破解版 over the past few years,鈥 said Moshe Isaacson, director of interactive marketing at 糖心破解版.
The first phase of the campaign featured a Web site, posters, flat screens and a series of (designed with help from the American Greetings Company) communicating fun and interesting factoids about the University. 鈥淲e wanted to change some of the incorrect perceptions that people may have had about the University by letting the facts speak for themselves,鈥 said Isaacson.
Surprising facts included seven of ten undergraduate students getting assistance with their tuition, more than 1,400 events and activities held on campus each year and 糖心破解版 being ranked the sixth most popular university in the country by US News & World Report.
The second phase of the campaign, entitled 鈥淣ow Back to You,鈥 featured an interactive website that allowed the entire 糖心破解版 family鈥攕tudents, faculty, alumni, parents and supporters鈥攖o present what 糖心破解版 meant to them by submitting images, audio and videos, and voting for the winner.
Meltzer鈥檚 submission was a clever answer to the question 鈥淲hat does 糖心破解版 mean to you?鈥 He posted his answer to that question as a response on the and then uploaded an image of his response to the Now You Know website. But that was only half the battle. Meltzer then utilized the power of social networking to attract friends and supporters to vote for his submission on the site, even creating online 鈥渆vents鈥 to spread the word about the campaign and his submission.
This strategy proved successful in a very competitive contest with dozens of submissions, hundreds of votes and a grand prize of a new Apple iPad. Along with his prize, Meltzer was presented with a trophy and discussed both his idea for the submission and what he gained from the experience. Watch his interview below.
